Who We Are
Sleeping Giant (SG) helps brands Find, Tell and Share their stories. We are a team of creators, designers, strategists, photographers, engineers and project managers, specializing in branding, visual design, video, photography, social/traditional media, digital development and packaging. We create experiences that transform brands, nurture communities, grow businesses and make people’s lives better.
Your brand experience with Sleeping Giant takes you and your team on a journey through our design thinking process. With backgrounds in psychology, design, health, STEM, anthropology, motion, software development, creative arts, entertainment, engineering, retail and marketing, our team has the expertise to discover what currently is and, through our process of uncovering insights, together we discover what will be.
Our journey begins as we employ new and exciting research methods, including facilitated virtual focus groups, hosted experiential events, workshops, and stakeholder / consumer interviews. We have the ability to bring together both diverse groups from our Street Team and members from your own brands community, in order to reveal insights about your products, brand, and strategy, ultimately helping us to understand your company's true ethos. Next, we define, analyze and codify the behavior of your consumer with your brand. These findings are presented in our uniquely immersive and interactive Brand Therapy workshops. The outcome of our journey is your strategic, story-driven plan, which clearly defines your goals, objectives, and both the current, future state of your brand, along with the creation of your execution plan. We then help you execute on those plans.
Below are some examples of our team's work. Our approach provides clarity and fosters ideas. With SG you have a supportive, collaborative partner.
Some of our clients have included
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